Reward for loyalty
Promotional items should be called reward, because they are primarily about communication from the company towards the customer, so that this product is perceived as a reward for the company's perception that it is its customer. No wonder, then, that the time of the pens and T-shirts is gone, and the companies are betting on a much more sophisticated and novel tailor-made solution, which they actually pay off.
Innovation and uniqueness
Sometimes it may seem that this is an unnecessarily invested money, but if you are an entrepreneur, you should not forget these little things, and even if, thanks to the limited budget, you do not have more than the mentioned pens with your brand logo, you will surely get them, presenting you. If you can afford more blinds both in what you would like to take and what money you have, bet on the current innovations, trends and indifference that have been moving the world lately. You can't do wrong.